Transportation CRM: Why Is It Important to Use It and What to Consider When Developing It


When you run a business related to transportation processes, it is a good idea to implement logistics automation solutions to ease the whole process and increase its cost-efficiency. That is, you can use various types of software products and transportation CRM will be definitely at the top of the list.

Do you know how transportation CRM help businesses to adjust logistics and make the process of transportation seamless? We have some ideas to share with you about it.

Which Tasks Does Transportation CRM Perform

First, it’s worth considering what transportation CRM is. That abbreviation refers to shorten term Customer Relations Management system. And the main task of such custom logistics software is to manage all the processes related to the transportation customers’ orders, delivery services, and shipping goods and provide a supply chain with ongoing workflow.

When talking about such a special type of CRM as transportation CRM, its main task is to provide seamless communication between logistics services providers or companies engaged in transportation processes and their customers.

Main Features of an Effective Transportation CRM

There are several features that make transportation CRM an effective tool for LSPs and shippers. They are based on the three pillars each transportation CRM has, namely ease of use, fast reporting, and customer data collecting. Due to the adherence to these so-called pillars, a good transportation CRM offers businesses that are engaged in logistics and transportation the following features:

  • Keeping all the sales data in one place. That mitigates time expenses to manage sales and customer lists and offers higher productivity.
  • Improving leads generation and communication with them. Besides, transportation CRM helps to segment customers to provide them with personalized offers and targeted services.
  • Analytics at your fingertips. Each transportation CRM includes analytics tools and services to parse data about customers and report on the main indicators concerned with it.
  • Besides, using transportation CRM is a cost-efficient solution. You can significantly decrease costs spent on manual business routines and save working hours for your personnel. Thus, you can pay less.

Costs Calculation When Planning to Develop Transportation CRM

So, here we come to the most challenging question about transportation CRM. How much does it cost? The first thing to define is the type of transportation CRM you want to work with. If you choose an on-shelve solution, it will be cheaper yet you either wouldn’t have the full list of functions and features that you may need for successful management of logistics, or you may need to pay extra to integrate that CRM into your logistics software and provide its setting up.

Quite another thing is custom transportation CRM. That is a custom-tailored product developed from scratch according to your requirements and wishes. That type of CRM is no doubt more costly. But it will be fully ready to use and easily integrated into your company’s automation.

When talking about exact figures, you should consider that custom CRM development’s cost is calculated by the formula: the number of hours spent by the development team multiplied by the rate required by the agency. On average, that type of CRM requires >1,000 hours of teamwork. And with an average rate in the US of $100/hour, you can see, the sum will be considerable. Yet you can get the same range of services from an outsourcing company like RexSoft. Besides the expertise of 12+ years in the field of transportation CRM development, that company offers lower rates and the total cost of the product for your business will be approximately $40,000 or even less.


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